You’ll never guess what the most IMPORTANT marketing tool is…
When thinking about your daily routine, hitting the ‘send/receive’ button on your email is a daily occurrence for most people, especially those of us with 9-5 jobs. It’s very obvious that emailing is an integral and effective aspect of business functions. Therefore, it is only natural to move into the world of bulk Electronic Direct Mailing (eDM).
Unless of course, you are operating a medium/large sized business and have opted for an automated email marketing service, email marketing is completely free. With email costs being so low, your return on investment is bound to be greater than the initial investment.
Emailing is quick and reliable, it’s been around for decades and is used by the majority of the population. Emails are a direct, guaranteed point of contact. The alternative is posting on a public forum such as Facebook without the sure security of acquiring a suitable reach. Emails are also a more intimate, personal forum. Directly addressing someone by their first name creates a connection which is more difficult through social media. As put so well by Dale Carnegie, “A person’s name is to him or her the sweetest and most important sound in any language.” Using someone’s name has real value.
Email marketing is more than connecting. It is also about convenience. You can schedule emails to send out weekly, monthly or whenever is suitable. Platforms like MailChimp are effective in supporting businesses with time management. They also provide analytic tools to help monitor reach, engagement and conversion. According to MailChimp, the majority of opened emails are based on hobbies. So, make sure to create a fun, interesting read which taps into the interest of your consumers. Images tend to be more engaging than blocks of gritty text. In saying that, do not dismiss text as it is definitely important too! When correctly designed, colour can be an asset to your brand. Play with new technology. Virtual Reality, Augmented Reality and video are all rapidly growing, so get ahead of the game!